Hi, everyone. My name is Mario. And I'd like to welcome you to today's lesson on public relations.
So today we're going to learn about how design influences public relations. As always, feel free to pause, fast forward, and rewind at your own pace. And when you are ready to go, let's get started.
Let's begin by defining public relations. And public relations is the development and flow of communications between an individual or an institution and the public. And design is used in public relations, or PR, by presenting their message on the web and on traditional media. So here's an example PR communication through our traditional newspaper, the worldwide web, and the web, again, through social media.
Now, this is all after the Gulf oil spill. And you can see the common PR theme throughout the mediums. These are good examples of integrated campaign, which is advertising, on many mediums that provide a similar theme and experience.
And these PR ads also double as a strategy for crisis management. And crisis management is a strategy to offset any major dilemmas an organization may undergo. And you can again see that they attempt to re-frame the look of the company or event by redressing themselves through ad campaigns.
Now, as it was apparent with those BP ads, companies, organizations, brands, and more try to put a spin on the message being portrayed. And a spin is a politically-motivated technique that persuades a certain viewpoint. An obvious example here would be, of course, any type of political ad. These examples are pretty subjective and they don't contain any factual statements necessarily or information, but you can still see the use of spin being put to use. Both ads are trying to make the competitor look bad with subjective claims.
Now, if we take a different example, however, with more specifics, and I apologize for the quality of this ad, but in this ad, it showcases Centrum, which is a nutritional supplement that's rather popular. And this is taken from a 1997 issue of the Journal of the American Diet Association. Now, I'm obviously not an expert in diet or nutrition, but I'll paraphrase some of what this ad claimed regarding Centrum and then what experts argued in the magazine.
So off to the left here, I know it's hard to see, the ad says that a key to good health is a good balanced diet. And the experts agree, this is true. Then in the ad it says, statistics show that 9 out of 10 Americans don't get all the nutrients they need from what they eat. Now, according to the experts in this field, this statement referred to a survey conducted between 1976 and 1980. So it's a bit outdated.
And not only that, the survey found that only 9% of participants actually remembered consuming the recommended number of fruits and veggies. So this didn't mean they were deficient in vitamins and minerals. And in fact, those kinds of surveys, according to experts, measure nutrient intake for a single day at most. And it's not suitable for determining overall quality of an individual's diet.
Now, this ad is riddled with statements like that that are refuted. But again, you can see that although some of the statements may be true and others may not be entirely false, they are putting their own spin on the product to promote it and advertise it.
Well, everyone, that ends today's lesson. We'll conclude with our key terms, which were public relation, crisis management, integrated campaign, and spin. I hope you've enjoyed this lesson with me today. My name is Mario. And I'll see you next lesson.
Public relations is the development and flow of communications between an individual or institution and the public.
Crisis Management is a strategy to offset any major dilemmas an organization may undergo.
Integrated Campaign is advertising on many mediums that provide a similar theme and experience.
Spin is politically motivated technique that persuades a certain view point.