Source: Example of Press Release on Paper, Fair Use http://victoriasprthoughts.wordpress.com/2010/09/2... Example of Press Release on Website, Fair Use http://mn.gov/governor/newsroom/pressreleasedetail... Example of Spin, Fair Use http://futureisyoung.wordpress.com/2012/04/04/pr-s... Example of Crisis Management, Fair Use http://www.prdaily.com/Main/Articles/Lululemon_practiced_textbook_crisis_PR_during_yoga_14137.aspx#
Crisis Management is a strategy to offset any major dilemmas an organization may undergo.
Integrated Campaign is advertising on many mediums that provide a similar theme and experience.
Public relations is the development and flow of communications between an individual or institution and the public.
Spin is politically motivated technique that persuades a certain view point.