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Public Relations

Public Relations

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In this lesson, you will learn how design influences public relations.

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Tutorial

What's Covered

  1. Public Relations Overview
  2. Crisis Management
  3. Spin

1. Public Relations Overview

Public relations is the development and flow of communications between an individual or an institution and the public.

Term to Know

    • Public Relations
    • Public relations is the development and flow of communications between an individual or institution and the public.

Design is used in Public Relations (PR), by presenting their message on the web and traditional media, such as print and television. Below is an example PR communication through a traditional newspaper, the worldwide web, and the web, again, through social media.

This is after the Gulf oil spill. This is a good example of integrated campaign, which is advertising, on many mediums that provide a similar theme and experience. This PR ad also doubles as a strategy for crisis management.

Term to Know

    • Integrated Campaign
    • Integrated Campaign is advertising on many mediums that provide a similar theme and experience.

2. Crisis Management

Crisis management is a strategy to offset any major dilemmas an organization may undergo. They attempt to re-frame the look of the company or event by redressing themselves through ad campaigns.


Now, as it was apparent with the BP ads above, companies, organizations, brands, and more try to put a spin on the message being portrayed.


3. Spin

A spin is a politically-motivated technique that persuades a certain viewpoint.

Term to Know

    • Spin
    • Spin is politically motivated technique that persuades a certain view point.

An obvious example here would be, of course, any type of political ad.

These examples are pretty subjective and they don't contain any factual statements necessarily or information, but you can still see the use of spin being put to use. Both ads are trying to make the competitor look bad with subjective claims.

IN CONTEXT 

There is an ad from Centrum nutritional supplements in the Journal of the American Diet Association in 1997.

This ad says that the key to good health is a good balanced diet. The experts agree, this is true.

Then the ad states, "statistics show that 9 out of 10 Americans don't get all the nutrients they need from what they eat." 

According to the experts in this field, this statement referred to a survey conducted between 1976 and 1980. It was outdated even in 1997.  And not only that, the survey found that only 9% of participants actually remembered consuming the recommended number of fruits and veggies.

This didn't mean they were deficient in vitamins and minerals. Accprdomg to experts, these surveys measure nutrient intake for a single day at most. It's not suitable for determining overall quality of an individual's diet. 

The ad is riddled with refuted statements such as the 9/10 Americans not getting the nutrients they need.  You can see that although some of the statements may be true and others may not be entirely false, they are putting their own spin on the product to promote it and advertise it.

Summary

Well, that ends today's lesson on public relations. This lesson specifically looked at the way BP used crisis management in their handling of the oil spill. You also learned about the way different ads & politicians use spin to reach the public.


Keep up the learning and have a great day!

Source: SOURCE: THIS WORK IS ADAPTED FROM SOPHIA AUTHOR MARIO E. HERNANDEZ

TERMS TO KNOW
  • Public Relations

    Public relations is the development and flow of communications between an individual or institution and the public.

  • Crisis Management

    Crisis Management is a strategy to offset any major dilemmas an organization may undergo.

  • Integrated Campaign

    Integrated Campaign is advertising on many mediums that provide a similar theme and experience.

  • Spin

    Spin is politically motivated technique that persuades a certain view point.