Use Sophia to knock out your gen-ed requirements quickly and affordably. Learn more
×

Public Relations

Author: mario fierro-hernandez
Video Transcript
Terms to Know
Crisis Management

A strategy to offset any major dilemmas an organization may undergo.

Integrated Campaign

Advertising on many mediums that provide a similar theme and experience.

Public Relations

The development and flow of communications between an individual or institution and the public.

Spin

A politically motivated technique that pushes a certain viewpoint.