Online College Courses for Credit

2 Tutorials that teach Publication Design
Take your pick:
Publication Design

Publication Design

Author: mario fierro-hernandez

Differentiate between the various elements of publication design.

See More
Fast, Free College Credit

Developing Effective Teams

Let's Ride
*No strings attached. This college course is 100% free and is worth 1 semester credit.

47 Sophia partners guarantee credit transfer.

299 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 33 of Sophia’s online courses. Many different colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.


Video Transcription

Download PDF

Hi everyone. My name is Mario and I'd like to welcome you to today's lesson on Publication Design. Today, we'll learn about just that-- publication design-- and its different mediums. As always, feel free to pause, fast forward, and rewind at your own pace and when you're ready to go, let's begin.

So let's begin by defining publication design. Publication design is the practice of layout and graphic design for printed matter. Publication design requires an understanding of the type of that publication like books, comics, magazines-- that's a funny one-- journals, and, of course, newspapers. Even throughout all these types of publications, content is specific to a subject or genre and here's what I mean by that. So here's Time magazine and historically Time magazine has very simplistic covers. And it has a specific layout for its content which is primarily information about important events throughout history or relevant stories.

Now take this completely different magazine-- People magazine. Completely different look. Completely different content, different layout. It's the job of the designer to express the content in a thematic way. So Time magazine, it's about history then the cover and content layout needs to reflect that. If the magazine's about people, then just the same. The design needs to express this theme or subject.

So we'll move onto a different form of publication now-- comic. Comics integrate word and image in hybrid form to produce a special grammar of visual language. So it's a fancy definition but I'm sure you're all familiar with comics and how they mix words and images to create its own style and story. You can really see how unique comics are when you compare them to any other type of publication. Their images in conjunction with text really distinguishes them amongst other publications.

Comics make sense only because of their sequential panels so if you were to remove or switch panels around it could potentially change the whole meaning of the story and the strip. And in addition to comics, there's also a graphic novel which is a simile for comic and it's also considered a longer form. Sometimes the word is used to signify a higher literary value compared to comics.

So last type of publication we'll talk about today is e-publishing and e-publishing is also known as electronic publishing and is an actively growing publishing market. The active e-publishing occurs when content written by authors is distributed to electronic devices via the internet. So those of you reading books online or on your iPad, Kindle, or smartphones, those are all e-publishing. E-publishing is slowly becoming the replacement of printed publications because of its ease of use, wide distribution, and cost effectiveness.

And e-publishing isn't limited to just electronic versions of books or magazines and in fact, anyone can e-publish through the use of blogs and blogging. And blog comes from the words web log and it's another way for people to publish information online electronically. You could use this for hobbies, simple journals, and much more these days really.

Well, everyone that ends today's lesson. We'll conclude with our key terms-- publication design, comic, graphic novel, and e-publishing. Hope you've enjoyed this lesson with me today. My name is Mario and I'll see you next lesson.

Terms to Know

The integration of word and image in a hybrid form to produce a special grammar of visual language.

Graphic Novel

A longer form of comic; sometimes used to signify a higher literary value.

Publication Design

The practice of layout and graphic design for printed matter.


Also known as electronic publishing; an actively growing publishing market. The act of e-publishing occurs when content written by authors is distributed to electronic devices via the Internet.