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QSO 520 MIDTERM EXAMINATION

QSO 520 MIDTERM EXAMINATION

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Author: Christine Farr
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QSO 520 Midterm Examination
Problem 1:
Market Survey Inc (MSI) specializes in evaluating consumer reaction to new products. A client has recently asked MSI to conduct 1000 door-to-door personal interviews to obtain response from households with children and households without children to a new product. MSI can do both day and evening interviews with the following costs per interview:
 
 

Day

Evening

Children

$20

$25

No Children

$18

$20

Interview Costs
In addition, the following quota guidelines are required by the client:
1-             Interview at least 300 evening interviews
2-             At least 40% of the day interviews must be from households with children.
MSI should now determine the best household, time-of-day interview plan that minimizes interview costs. Develop a spreadsheet and find the optimal number of interviews of each type.


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