Meditech Case Study
Question One: What are Meditech’s problems in introducing new products? In manufacturing all products?
Question Two: What is driving these problems both systemically and organizationally?
Question Four: How would you fix these problems?
Chapter Twelve Discussion Questions
Question One: Discuss the tradeoff between product quality and price for traditional and on line retailing.
Question Two: Consider dynamic pricing strategies and their impact on profit. Explain why dynamic pricing provides significant profit benefit over (the best) fixed-price strategy as:
A. Available capacity decreasesB. Demand uncertainty increasesC. Seasonality in demand pattern increases
Question Three: Discuss how supply chain management decisions impact the ability to excel in certain dimensions. Specifically, consider
a. Conformance to requirements.
b. Product selection.
c. Price and brand.
d. Value-added services.
e. Relationships and experiences.
Question Four: What is the dominant customer value the following companies bring?
b. The Gap
Question Five: What additional experience opportunities does the Internet enable?
Question Six:What measures would you use in a business like Amazon.com to evaluate the company’s performance? The supply chain?