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Before we begin our discussion on ratio analysis, it's important to have an understanding of a financial ratio, which evaluates the relationship between specific items on a financial statement.
The first step of ratio analysis is calculating our profitability ratios, which measure the operating performance of a company, helping a business to understand and evaluate its performance.
Today we will be covering the following profitability ratios:
Profitability Ratio | Measurement |
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Rate of return on sales | Measures managerial efficiency, as well as profitability |
Return on total assets | Measures the effective use of assets and managerial efficiency |
Asset turnover | Measures the use of assets to make sales |
The formula for rate of return on sales is net income divided by net sales. This ratio will tell us how profitable we are as a business.
Next, the formula for return on total assets is income before interest expense and taxes, divided by total assets. This ratio is going to tell us how effectively we use our assets to generate income.
Lastly, the formula for asset turnover ratio is net sales divided by total assets. This ratio helps us measure the use of assets to make sales.
Now that we've learned how to calculate profitability ratios, let's turn our attention to liquidity ratios. Liquidity ratios measure the ability of a company to pay debts when they are due. In other words, they help us understand our ability to pay our debt obligations.
Today we will discuss the following liquidity ratios:
Liquidity Ratio | Measurement |
---|---|
Current Ratio | Measures how much in current assets a company has to pay its current liabilities |
Inventory Turnover | Measures the number of times a company's inventory is sold and replaced |
The formula for current ratio is current assets divided by current liabilities.
Now let's turn our attention to inventory turnover. Inventory turnover is calculated as cost of goods sold divided by average inventory.
Source: Adapted from Sophia instructor Evan McLaughlin.