In this lesson we’ll discuss how rational factors are involved in the decision making process.
The specific areas of focus include:
A decision is simply a choice between two or more items or options. Everyday we make multiple decisions that are quick and simple.
You need to decide what you’re going to have for dinner. You begin to think about what your options are: "There's a new recipe I'd like to try, but I have some chicken leftovers in the refrigerator."
Very quickly, you go back and forth over the pros and cons of each option:
You might decide that because you’re hungry, and it’s the simplest option, you’re going to choose the leftovers.
This method of weighing pros and cons is called cost/benefit analysis, an assessment of the benefits gained versus the effort or resources expended in association with the particular option in a decision.
We can see this in the small decision of what to cook for dinner: The benefits gained in terms of time outweighed the resources that you’d have to expend.
Or you could decide that because you’ve already eaten chicken, you’d rather make something new. In this case, the benefits would outweigh the cost.
We go through this process of cost/benefit analysis all the time, many times more unconsciously than consciously. However, when we have a big decision to make -- something that we consider significant -- we give a lot more conscious attention to the range of factors that go into the decision.
You've decided that you need to buy a new car. You check with Consumer Reports, and you start looking at various cars in various price ranges because cost is certainly a factor.
In addition to cost, you might look at other factors, such as:
You take all of these physical conditions into consideration. Looking at these logical, rational items helps you to make a decision.
However, you’re probably also weighing other, more emotional factors here:
Any of these might end up being the most important factor for somebody in your family in terms of making a decision about a car.
You will look at this variety of factors and weigh them in terms of the cost/benefit analysis. Chances are that it will take some time to finalize your decision after taking all the factors into consideration.
Although not all of the decisions we make are instantaneous, some certainly feel more in-the-moment, such as, "What am I going to eat?" or "What am I going to wear to work?"
We quickly weigh a multitude of factors, and when the decision is more significant, we consciously spend more time weighing those factors. Some of the factors are physical, some are emotional, and some are based on our perceptions of how others might react to our decision.
In this lesson, you learned how we make decisions using the cost/benefit analysis to evaluate the pros and cons of each option.
You now understand that there are a variety of factors to consider when making a decision, and the significance of the decision affects the amount of time a person will spend weighing those factors.
Source: Adapted from Sophia tutorial by Marlene Johnson.
A choice between two or more items or options.
An assessment of the benefits gained vs. effort or resources expended associated with a particular option in a decision.