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Research

Research

Author: Daniel Moore
Description:

In this lesson, you will learn about research in the creative process.

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Tutorial
Terms to Know
Demographics

The given characteristics of a population.

Industry

A specific field of service or product of trade.

Market Research

Market research is the process of gathering information about a company's competition and potential customers.

Specs

Short for "specifications" or the requirements for the job at hand.

Visual Audit

Visual Audit is research done through survey or focus groups to help establish a business's brand value.