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Author: Judith Wisniewski

In this lesson, you will learn about research in the creative process.

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Developing Effective Teams

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Notes on "Research"


Image of Businessman with Report
Public Domain

Image of Bar Chart
Public Domain

Image of People Icons
Public Domain

Image of Verizon Ad 1
Fair Use

Image of Verizon Ad 2
Fair Use

Image of Nike Logo
By JorgeCR7 (Own work) [CC-BY-SA-3.0 (], via Wikimedia Commons

Image of Pile of Sneakers
Public Domain

Image of Pile of Magazines
Public Domain

Image of Sneaker Wall
By Ken Banks from Los Altos, USA (Several Left Feet: 14/12/06) [CC-BY-2.0 (], via Wikimedia Commons

Image of Woman with Baby
Public Domain

Image of Elderly Woman
Public Domain

Image of Teen Girl
Public Domain

Image of Office Worker
Public Domain

Image of Men at Gym
Public Domain

Image of Betty White AARP Ad
Fair Use

Image of Monster Energy Drink
Fair Use

Image of Woman at Bookstore
Public Domain

Image of KLM Label
Public Domain

Image of Hotel D’Angelis Label
Public Domain

Image of CDs
Publc Doman

Terms to Know

The given characteristics of a population.


A specific field of service or product of trade.

Market Research

Market research is the process of gathering information about a company's competition and potential customers.


Short for "specifications" or the requirements for the job at hand.

Visual Audit

Visual Audit is research done through survey or focus groups to help establish a business's brand value.