Author: Nancy Esslinger

In this lesson, you will learn about research in the creative process.

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  • Market Research

    Market research is the process of gathering information about a company's competition and potential customers.

  • Visual Audit

    Visual Audit is research done through survey or focus groups to help establish a business's brand value.

  • Industry

    A specific field of service or product of trade.

  • Demographics

    The given characteristics of a population.

  • Specs

    Short for "specifications" or the requirements for the job at hand.