Source: Image of Competitive Puzzle, Public Domain http://architectureincontext.com/2012/04/part-3-ma... Image of Survey, Public Domain Image of Pepsi Blue, Public Domain http://en.wikipedia.org/wiki/Pepsi_Blue Image of Retro Pepsi, Public Domain Image of Crystal Pepsi, Public Domain
Market research is the process of gathering information about a company's competition and potential customers.
Visual Audit is research done through survey or focus groups to help establish a business's brand value.
A specific field of service or product of trade.
The given characteristics of a population.
Short for "specifications" or the requirements for the job at hand.