3 Tutorials that teach Rhetorical Situation: Purpose and Audience
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Rhetorical Situation: Purpose and Audience

Rhetorical Situation: Purpose and Audience

Author: Evan Saathoff

This lesson defines the rhetorical situation and explains purpose and audience.

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Introduction to Psychology

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  • Rhetorical Situation

    An author’s purpose, presumed audience, personal background, and cultural and historical context, and how these items factor into an author’s writing choices.

  • Purpose

    The intended goal or value of a text.

  • Audience

    The reader of a text, which can be intended (targeted by the author) or unintended (not specifically targeted by the author).

  • Rhetoric

    The study and the art of speaking and writing effectively.