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Rhetorical Situation: Purpose and Audience

Author: Mackenzie W
Terms to Know
Audience

The reader of a text, which can be intended (targeted by the author) or unintended (not specifically targeted by the author).

Purpose

The intended goal or value of a text.

Rhetoric

The study and the art of speaking and writing effectively.

Rhetorical Situation

An author’s purpose, presumed audience, personal background, and cultural and historical context, and how these items factor into an author’s writing choices.