This packet presents information about Rock the Vote. Students will learn about the history of the organization, their mission, and current events going forward to the upcoming 2012 election. Students will also learn how to register to vote and where to find a polling place.
Rock the Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote engages youth in the political process by incorporating the entertainment community and youth culture into its activities. From actors to musicians, comedians to athletes, Rock the Vote harnesses cutting-edge trends and pop culture to make political participation cool.
We are creative, effective, and controlled by nobody’s agenda but our own—we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. Rock the Vote's work doesn't end when the polls close. We empower young people to create change in their communities and take action on the issues they care about. Regardless of whether youth are signing petitions, running for office, contacting their elected officials, or taking up a sign in protest, they are all rocking the vote.
Over the last two decades, Rock the Vote has registered more young people to vote than any other organization or campaign, and we intend to register and turn out millions more in 2012 – and to be the best-informed place online where young people can find out what they need to know before casting a ballot.
After years of declining participation at the polls, a new generation of young voters has arrived. Millions of new voters between the ages of 18 – 29 cast ballots in 2004, 2006, and 2008. Rock the Vote is dedicated to building the political power and clout of the Millennial Generation by registering and turning out young people, by forcing the candidates to campaign to them, and by making politicians pay attention to youth and the issues they care about once in office.
History of Rock the Vote
Founded nearly twenty years ago in response to a wave of attacks on freedom of speech and artistic expression, Rock the Vote quickly established itself as the premier organization representing the intersection of young people, politics, and popular culture.
Whether it’s Madonna wrapping herself in the flag for the first Rock the Vote PSA or Snoop Dogg launching our bus tour in 2004, Rock the Vote works with artists who really believe in and promote our mission.
Rock the Vote works with artists to grab the attention of young people, and engage them in building a political movement to fight for young people and the issues that affect their lives. Since its inception, Rock the Vote has run innovative and successful voter registration efforts. Rock the Vote was the first organization to introduce telephone voter registration as well as online voter registration and has run the largest young voter registration drives on record during the past 4 presidential elections registering, then educating and turning out millions of young voters over the past 18 years.
Today Rock the Vote represents the historic and groundbreaking 18-year intersection of music and politics, re-energized by the recent integration with Young Voter Strategies, a research-based organization that provided grassroots organizations and campaigns with resources and best practices for mobilizing young voters.
Who Are Young Voters? Click here to find out more
Young Voter Polling Click here to find out more
Mobilize Young Voters Click here to find out more