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Rothaermel Exercise 2 Instructions
Must be completed in APA format with 4 scholarly soruces and intext citations. Must include 650-800 words minimum. 
Chapter 6 Rothaermel Text
Discussion Question 6.1
What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?
Discussion Question 6.3
In Chapter 4, we discussed the internal value chain activities a firm can perform in its business model. The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains fro three firms: one using cost leadership, another using differentiation, and a third usinf an integration business level strategy.
Chapter 7 Rothaermel Text
Discussion Question 7.1
Select an industry and consider how the industry life cycle has affected business strategy for the firms that industry over time. Detail your answer based on each stage: introduction, growth, shakeout, maturity, and decline.
Discussion Question 7.2
Describe a firm you think has been highly innovative. Which of the four types of innovation radical, incremental, disruptive, or architectural-did it use? Did the firm use different types over time?
Discussion Question 7.4
Much has been said about the competive advantage gained from innovations such as the Internet, high technology, gadgets, and apps. The chapter points out, however, that low-technolgy innovations such as the razor-razor blade business model can also create value. Think of other low technology innovations that are/were novel, useful and successfully implemented so that the innovating firm gained a competitive advantage. Find information about the entrepreneurial story behind the innovation.
Chapter 8 Rothaermel Text
Discussion Question 8.1
When Wal-mart decided to incorporate grocery srores into some location and created "supercenters" was this a business-level strategy of differentiation or a corporate strategy of diversification? Why? Explain your answer. 
Chapter 9 Rothaermel Text
Discussion Question 9.1
Horizontal integration has benefits to the forms involved. Consider the consolidation in the event promotion business when Live Nation bought Ticketmaster. List some specific advantages of this acquisistion for Live Nation. Do you see any downside to the merger?
Chapter 10 Rothaermel Text
Discussion Question 10.3
Professor Paul Pankaj Ghemawat delivered a TED talk entitiled "Actually the World Isn't Flat".  Do you agree with his assessment that the world is at most semi-globalized, and that we need to be careful not to fall victim to "globany"? View the talk at http://www.ted.com/talks/pankaj_ghemawat_actually_the_world_isn_t_flat_.html

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