American sociologist who studies American patterns of consumption, as well as globalization and social theory. Ritzer developed the "McDonaldization of Society" in a book of the same name.
The idea that many aspects of life are modeled after the approach taken by the restaurant chain. There are four main principles: 1) Efficiency, 2) Predictability, 3) Uniformity, 4) Control.
The application of scientific principles to analyze workflow and efficiency in business and production.