Source: Intro Music by Mark Hannan; Public Domain, Images from www.clker.com, Public Domain
The application of scientific principles to analyze workflow and efficiency in business and production.
American sociologist who studies American patterns of consumption, as well as globalization and social theory. Ritzer developed the "McDonaldization of Society" in a book of the same name.
The idea that many aspects of life are modeled after the approach taken by the restaurant chain. There are four main principles: 1) Efficiency, 2) Predictability, 3) Uniformity, 4) Control.