Source: All photographs taken by Nancy Esslinger. Photo of Charles Sanders Peirce, wikipedia, http://en.wikipedia.org/wiki/File:Charles_Sanders_Peirce_theb3558.jpg Photo of Roland Barthes, wpclipart.com
The study of how signs and symbols make meaning.
American philosopher and developer of the formal theory of semiotics. Peirce developed a precise system for describing signs, including the terms symbol, icon and index.
French literary critic who extended early semiotic theory to mass media and popular culture. Barthes is considered the founder of contemporary semiotics.
Something that stands for something other than itself.
A sign which has no logical connection to what it signifies. The viewer must learn the connection between the sign and its meaning.
A sign that can be understood because it is logically linked to or affected by what it stands for.
A sign that physically resembles what it signifies.