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Social Media Win

Social Media Win

Author: Amee Wittbrodt
  • Understand, analyze, evaluate, and use different types of print, digital, and multimodal media.
  • Critically analyze information found in electronic, print, and mass media and use a variety of these sources.
  • Identify how Obama used social media during the 2008 election.
  • Compare how Obama and McCain used social media during the 2008 election.
  • Analyze the role of social media during a political election.

This packet presents information about Obama's use of social media during the 2008 election and asks students to predict how important social media will be in the next election.

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Social Networking is Revolutionizing Politics

July 22, 2010
Bill Weir from ABC NEWS reports on how the digital age is changing politics as we know it. Click on the video to watch it on YouTube.

Background Information


Social Media 2012 Election

With the 2012 Presidential election in sight, Column 5 shows us how social media is playing an ever-growing role in politics. (August 30, 2011)

Discussion Questions

  1. T/F? According to the above article,Barack Obama's campaign team used social media better than anyone else and it gave them a huge advantage.
  2. T/F? Obama rarely thanked his followers/supporters on his social networking sites.
  3. T/F? ended with over 1 million members, which makes it the largest private social network in the world.
  4. T/F? Oprah's YouTube site has more subscribers than Obama's site.
  5. How many supporters did Obama have on Facebook on election day 2008?
  6. Accordign to the article, what is one of the main reasons Obama raised so much money?
  7. How many channel views did Obama's YouTube site receive before election day?
  8. Finish this sentence: "If the American Presidential race is the world's biggest popularity contest, Obama was definitely the ____________________."
  9. Obama's Flickr stream allowed viewers to see behind the scenes footage and it served to humanize him. What did this help Obama do?
  10. How did Obama's team use his Twitter account?
  11. According to the article, what changes occurred between 2004 and 2008 that helped Obama reach millions of voters online? Explain.
  12. Who is Chris Hughes and how did he help Obama social network with voters?
  13. Sum up how Obama effectively used social media to win the 2008 election.
  14. What role with social media play in the 2012 election?
  15. According to ABC News, how is social networking revolutionizing politics?
  16. What does it mean to be a social candidate? Explain.
  17. What do you think the mose effective use of social media is for candidates? Explain.