Online College Courses for Credit

Starting your Marketing Plan

Starting your Marketing Plan

Author: Soma Jurgensen

You'll learn to:

  • Describe your product or service
  • Describe the features
  • Explain the benefits
  • Begin to identify the customer
  • Summarize the competitive advantage

...and begin to put your plan together.

You need to put together a marketing plan and you find yourself staring at a blank screen -- cursor flashing. Where do you start? This packet, and the related playlist, will get you well on your way to beginning your marketing plan.

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Begin your marketing plan: An overview

This video takes you step by step through the information necessary to begin your marketing plan.

Begin your Marketing Plan - The PowerPoint Presentation

Would you like the PowerPoint that is the foundation of the video above? Then download to your heart's content.

Your "One" Consumer

The video in this tutorial mentions defining your "one" person for a customer profile and a worksheet with questions to help you begin your definition. I've attached it here. The worksheet contains a link to a blog post with further information which I highly recommend.


Customer Profiles: Finding Your ONE Person

Is the link in the PDF not working? Click here to read the blog post on focusing your marketing message to a customer profile and not just a target.

Customer Profiles: Finding Your ONE Person