Just as we found the value of bonds by calculating the yield to maturity, the present value of future coupons, and maturity payments, the value of a stock is also found by examining the present value of expected future cash flows.
Stocks vary in attractiveness to different investors. This is called the clientele effect. At the end of an accounting period, a business can do one of two things with its net income:
One familiar model that shows stock valuation is the Constant Growth Model. Here is the formula for the present value of a stock today that is a long series of the present value of expected future dividends:
This calculation could be quite tedious depending on how far into the future we are expecting to receive the dividends. This calculation has been simplified into something called the constant growth model. The constant growth model allows us to value the price of a stock today on the basis of its next dividend divided by its required return minus its growth rate. Let's take a look at the simplified formula.
Current Annual Dividend 0.50 r (required return rate) 6.00% g (constant growth rate) 5.00%
We can use the formula, a web app, or a spreadsheet tool like Excel, to calculate this.
Using this constant growth model, we get an expected price of $52.50. So, if we are investing in the market, we may be looking at stocks with the same growth and required rate of return in dividends, as they might be undervalued and a better bargain for us.
Current Annual Dividend 0.55 r (required return rate) 6.00% g (constant growth rate) 5.00%
Let's use the constant growth model to calculate:
Now the current price is $57.75. Why is the price of the stock higher now? It is because the annual dividend is greater, so it is worth more to us.
Current Annual Dividend 0.55 r (required return rate) 8.00% g (constant growth rate) 5.00%
Again, we can use the constant growth model.
Now the price falls; it plummets to $19.25. Even though the dividend and constant growth rate did not change, the required return rate is much higher so the project value for that stock is only $19.25.
Let's consider how this model works for companies that aren't paying dividends. Their price is still dependent upon the expectation of future dividends. Remember, a company can do one of two things with its net income:
What about companies that are not growing at a constant rate? Over the long-term life of a company, this is frequently the case. But we can use the model to estimate a value for a particular cycle.
EXAMPLEIf the company starts off with a period of high growth of 10%, we can use that growth rate for the early period. Later, if it flattens out for several years at 5%, use this rate as the growth rate for that period. After that, in maturity, if it only grows at 3%, use that as the rate, then combine the valuations of these three periods together.
Source: THIS CONTENT HAS BEEN ADAPTED FROM LUMEN LEARNING'S “Stock Valuation” TUTORIAL.