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Strategizing to Improve the Work

Strategizing to Improve the Work

Author: mario fierro-hernandez

Recognize how a critique can help the visual communicator improve their work.

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Hi everyone, my name is Mario. And I'd like to welcome you to today's lesson on Strategizing to Improve the Work. So today's going to be kind of a quick lesson on how critique can help the visual communicator improve their work. So as always, feel free to pause, fast forward, and rewind at your own pace. And when you're ready to go, let's get started.

So this is going to be another quick lesson here. And you can see, we're back with our group critique again. And an important goal of a group critique is of course, to improve ones work. It's important for the owner of the piece or work to leave the critique with a list of actionable items to incorporate into the next phase of their project. So you want to again, leave with things that you can do to refine and improve a piece.

Now oftentimes in a critique, a facilitator, which could be either the client or your teacher, or instructor, or whoever, will summarize group findings. So several participants present answers to the same design problem. Then the facilitator is then able to compare and contrast group works or pieces.

Now just like when you develop a design, critique too can be this kind of circular process, this cycle. When you start a design, you might do a bit of research and then plan it out. Sketch and then of course, design it, maybe present it, refine it, and so one. And the critique is very similar, when you present a piece you are going to receive critiques of course, and then go back and refine a design. And this could start really, really, early on in the design phase.

And this is going to help you again, hopefully continue to refine the piece, make changes, and improve upon your initial design. So again, this cycle can continue until you've reached a point where you have a strong piece that's ready to be shown or presented, or put into production, or whatever it might be.

Well everyone, that ends today's lesson. And for today, we have no key terms. So I hope you've enjoyed this quick run with me. My name is Mario. And I'll see you next lesson.