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SWOT analiza

SWOT analiza

Author: Vesna Kovačević
Description:

Navedeni video informiše učenike o značaju  SWOT analize kao delu biznis plana, neophodnosti,  kao i načinu njene izrade.

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Tutorial

SWOT analiza je jedna od najpoznatijih tehnika koje se koriste u marketingu. Dobila je ime prema prvim slovima engleskih reči:

STRENGHTS (prednosti)

WEAKNESSES (nedostaci)

OPPORTUNITIES (šanse)

THREATHS (pretnje, nepovoljne okolnosti)

Prva dva elementa se odnose na preduzeće, dok se dok se druga dva pripisuju eksternim faktorima.


SWOT analiza