This tutorial features a new online Labour Market Information tool that was recently purchased for Brock university and will highlight reasons we believe this tool will help boost student recruitment and retention efforts with prospective and current students. We will also be talking about how this tool can be used for program planning, as well as help close the gap between degrees offered at Brock and Labour market needs in Canada.
Before we talk about Brock's new online LMI tool, we thought it would be helpful to quickly review what Labour Market Information is.
Labour market information tells a story about what is happening in a particular place from the perspective of the supply and demand of labour.
Labour supply refers to the people who are currently working or looking for employment.
Labour demand represents the total number of jobs available in the economy and is driven by the decision of firms to produce goods and services.
Labour market information is typically organized by: Time periods, Sector, Industries, and Geographic areas; and provides a breakdown of the labour force by Age, Gender, Ethnic Background, Education Level and Skills.
Many labour market tools provide detailed information on:
In Canada, we can draw on the following public sources of LMI:
Although this information is publicly available, it's not very user friendly, especially if you're a prospective student looking for a career. You have to go into the different databases to get different bits of information, and it's not very clear how the labour market information is connected to academic programs offered at PSE institutions.
2.1 What is Career Coach?
Career Coach is a online labour market database that integrates with a PSE institution's website. It basically takes all of the data sources listed above and puts it all in one place. Although the Career Coach interface is similar across all institutions that use Career Coach, what makes it unique for each institution is that the LMI data is mapped to the institution's unique program offerings. So ultimately, Career Coach is a way for us to draw prospective students from a career that they're interested in, to programs offerings at Brock that will help them get there.
2.2 Career Coach Video
Career Coach Explainer Video
2.3 Career Coach Activity
NOTE: If the above link doesn't work, it means we've gone LIVE. Just remove the "demo" from the URL. The LIVE link will be http://brocku.emsicareercoach.ca/
5.1 Tableau Dashboarding Software - Where are Brock alumni getting jobs?:
5.2 Fluidsurveys Software:
5.3 Alumni Profiles on LinkedIn: