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The Grid

Author: mario fierro-hernandez
Video Transcript
Attributions
Terms to Know
Grid

An underlying structure upon which a layout can be built; typically comprised of rows, columns, and the gaps between them.

International Style

Also known as Swiss Style, a style characterized by the use of asymmetrical balance, rigid typographic grids, and the use of sans-serif typefaces.

Josef Müller-Brockmann

Swiss graphic designer, teacher, and key proponent of the International Style movement; pioneered the use of grid systems in graphic design.

Module

Name for the basic component of a layout grid which overlays a matrix of columns and rows.

Row

A component of a layout grid which spans the page horizontally.

de Stijl

Means "the Style;" a Dutch art movement focused on the use of simple geometric form and primary colors. The painter Mondrian was part of this movement.