3 Tutorials that teach The Importance of Vision and Visual Culture
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The Importance of Vision and Visual Culture

The Importance of Vision and Visual Culture

Author: Erin Aldana

This lesson will explore the importance of vision and visual culture as a way of understanding the importance of studying art history.

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Notes on "The Importance of Vision and Visual Culture"

Image Credits

Coca-Cola advertisement, Creative Commons Wikimedia, http://commons.wikimedia.org/wiki/File:Cocacola-5cents-1900.jpg, Ed Hardy fashion shown, Creative Commons Wikimedia, http://commons.wikimedia.org/wiki/File:Ed_Hardy_Runway_Models.jpg, North Korean mural, Creative Commons Wikimedia, http://commons.wikimedia.org/wiki/File:Kim_Il-sung_and_Kim_Jong-il_on_a_mural_in_Pyongyang.jpg, Facebook, Creative Commons Wikimedia, http://commons.wikimedia.org/wiki/File:Facebook_(5319003750).jpg

  • Visual Culture

    A field of academic study that emphasizes the cultural meaning of a work of art rather than its aesthetic value.

  • Critical Thinking

    Purposeful reflective judgment that involves an investigation of assumptions and hidden values, and the careful evaluation of evidence.

  • Advertising

    The act or profession of calling attention to one’s products and services through paid announcements in print and other communications media.

  • Mass Culture

    The set of ideas and values developed through exposure to the same broadcast, print, and internet media outlets.