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4 Tutorials that teach The Importance of Vision and Visual Culture
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The Importance of Vision and Visual Culture

The Importance of Vision and Visual Culture

Author: Erin Aldana

This lesson will explore the importance of vision and visual culture as a way of understanding the importance of studying art history.

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Notes on "The Importance of Vision and Visual Culture"

Image Credits

Coca-Cola advertisement, Creative Commons Wikimedia,, Ed Hardy fashion shown, Creative Commons Wikimedia,, North Korean mural, Creative Commons Wikimedia,, Facebook, Creative Commons Wikimedia,

Terms to Know

The act or profession of calling attention to one’s products and services through paid announcements in print and other communications media.

Critical Thinking

Purposeful reflective judgment that involves an investigation of assumptions and hidden values, and the careful evaluation of evidence.

Mass Culture

The set of ideas and values developed through exposure to the same broadcast, print, and internet media outlets.

Visual Culture

A field of academic study that emphasizes the cultural meaning of a work of art rather than its aesthetic value.