3 Tutorials that teach The Marketing Mix
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The Marketing Mix

The Marketing Mix

Author: Jeff Carroll

This lesson explains what a the marketing mix is and introduces the 4 P's.

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Source: Image of document, tablet computer, dollar sign, globe, sales banner, box, order sticker, business card and hand, apple logo, pie chart, smartphone, 99 cents, home icon, xmas tree, images by Video Scribe, License held by Jeff Carroll.

Terms to Know
  • 4 P's

    A marketing mix for organizations looking at product, price, promotion, and place.