B4.2 Know the components of a promotional plan (e.g., advertising, public relations,
sales promotion) and how the plan is used to achieve a stated outcome.
B4.3 Understand how products and services are conceived, developed, maintained,
and improved in response to market opportunities.
B4.4 Understand how market research is used to develop strategies for marketing
products or services in a small business.
Why is understanding the marketing mix important to a business?
https://www.mindtools.com/pages/article/newSTR_94....
What is the marketing mix?
Why is the marketing mix important?
Create a table that shows the elements of the marketing mix.
http://www.entrepreneurial-insights.com/understand...
What are the four P's?
What do you think the most important element of the marketing mix?
Find or create an advertisement that has all the elements of the marketing mix.
http://www.purelybranded.com/insights/the-four-ps-...
What is the marketing mix?
Why is the marketing mix important?
Create a table that shows the elements of the marketing mix.
