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The Marketing Mix

The Marketing Mix

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Author: Julie Mefferd
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Fast, Free College Credit

Developing Effective Teams

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*No strings attached. This college course is 100% free and is worth 1 semester credit.

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* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 25 of Sophia’s online courses. Many different colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial

Standards

B4.2 Know the components of a promotional plan (e.g., advertising, public relations,

sales promotion) and how the plan is used to achieve a stated outcome.

B4.3 Understand how products and services are conceived, developed, maintained,

and improved in response to market opportunities.

B4.4 Understand how market research is used to develop strategies for marketing

products or services in a small business.

The Big Question

Why is understanding the marketing mix important to a business?

The Marketing Mix

https://www.mindtools.com/pages/article/newSTR_94....

What is the marketing mix?

Why is the marketing mix important?

Create a table that shows the elements of the marketing mix.

http://www.entrepreneurial-insights.com/understand...

What are the four P's?

What do you think the most important element of the marketing mix?

Find or create an advertisement that has all the elements of the marketing mix.

http://www.purelybranded.com/insights/the-four-ps-...

What is the marketing mix?

Why is the marketing mix important?

Create a table that shows the elements of the marketing mix.