Three Ways to Persuade: Ethos, Logos, Pathos

Three Ways to Persuade: Ethos, Logos, Pathos

Author: Kaylee Walker

Students will watch videos in order to learn about Rhetorical Appeals and demonstrate this knowledge by taking a short quiz; students will evaluate which appeals are most effective by discussing them in small groups when they come in to class and citing evidence from their own examples of advertisements to back up their arguments.


Come to discussions prepared, having read and researched material under study; explicitly draw on that preparation by referring to evidence from texts and other research on the topic or issue to stimulate a thoughtful, well-reasoned exchange of ideas.

Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.

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Introduction to Psychology

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The BIG Questions

  • What are the three ways to persuade?
  • Which one is the most important?
  • Can any of them stand alone and still be persuasive?

Information on All Three Appeals

Introduction to the Interplay of Appeals

Preview PowerPoint for Class

This includes information about and examples of the strategies themselves, as well as information about your homework if you want to get a head start.