Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM’s decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn’t Saturn made a profit? Was escalation of commitment in play in GM’s decision? If so, how?
Minimum 20 words.
Bazerman, M. H., & Moore, D. A. (2009). Judgment in managerial decision making (7th ed.). Hoboken, NJ: Wiley