This packet provides an overview of the guidelines to follow when writing a blog post and asks students to apply them to their own personal blogs. After exploring the top 15 most popular blogs, students are asked to choose one to analyze and answer specific questions about.
How to Write a Stellar Blog
It seems that everyone has a blog, including President Obama. If you regularly visit blogs, you know that blog posts come in all shapes and sizes. Posts can be long, medium, or short. If you look at lists of popular blogs, you’ll realize that very different types of content can attract a crowd of readers. The difference between a good and a not-so-good post is all in the execution.
There are many reasons why posts are interesting. Sometimes it’s the writing and the personality behind the writing. Sometimes it’s the ability to find and put together links to content that is interesting, or weird, or unusual. Sometimes it’s the ability to create community around your blog. It takes some experimenting to understand what type of blogger you are and what style matches your personality, motivation, and interest. So try different things and see how it feels.
A good blog post is a post you love writing and represents you unique voice. It also is a post that has value for you and/or your readers. We read posts to have fun, perhaps to learn something, discover something interesting, hear a different point of view.
Short and crisp posts are popular, because they require less effort to read (but not necessarily to write). It’s easier to grab the attention of your readers with a short post that to maintain it through a long post and it’s fun to jump from one short post to the next linked post again and again. On the other hand, long posts can be valuable and satisfying because they allow you to develop a topic, to create connections, and to present a different point of view.
Different styles of posts appeal to different people. You need to choose a style that matches yourself and your audience, and then get better at it with practice.
Whatever you do, try to be respectful of your readers. Provide value, don’t waste their time, put some care and attention in your writing, no matter how long/short, personal/objective, opinionated/balanced your posts are. Put some love in your blogging, and you’ll get some love back.
Guidelines to write a good post on your blog
The headline of your post makes immediate impact on the reader. Pick a startling title with keyword phrase in it. Keep it 5 to 10 words long and capitalize words. If your title is impressive you will attract more readers to your post.
Put your thoughts and opinions with open heart. Pour out all your thoughts on the topic you are discussing. Your visitors are reading it because they want some good tips, tricks and resources from your post. When visitors are coming to your blog, it's your obligation to give them the best.
Include Visual Appeal
Your web site should look appealing and inviting to others. Include a basic color scheme. Make sure people can read your font size and color. Add graphics that relate to your writing and provide something to look at in addition to your written words.
Engage in Discussion
Ask questions from your readers and get them involved in active and lively discussion in the form of comments or mail. Allowing the readers to interact and take part in the discussion popularizes your blog.
** Proofread and Copy Edit **
Before you click the publish button, make sure you have checked for grammar, punctuation, capitalization and other mistakes. Remove all the clutter and arrange the lists properly. Making your post free of any typographical and grammatical errors makes it good reading experience for your readers.
Things to avoid
· Always try to avoid being too negative
· Raise issues, but don’t try to impose your beliefs on others
· Don’t include links to commercial sites or resources
· Don’t include links to inappropriate materials
· Never give specific names, places, addresses or contact information
Here are the 15 Most Popular Blogs as derived from the eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quzntcast.
Click on the above link and explore a minimum of 3 blogs.