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This lesson introduces brand awareness.
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Source: Image of Cartoon Lightning, Public Domain, http://bit.ly/1kAz4xp, Image of Target, Public Domain, http://bit.ly/1kxHivg, Blackboard, Public Domain, http://bit.ly/1kN9fzi
Marketing processes that generates a strong word of mouth response via social media outlets.
A marketing program that focuses on unpaid people utilizing social media outlets to generate sales, awareness or general positive regard for the brand.