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Unit IV Scholarly Activity / Business Communication Process & product

Unit IV Scholarly Activity / Business Communication Process & product

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Unit IV Scholarly Activity / Business Communication Process & product (Rev. 8) / Guffey, M. E., & Loewy, D.
Cultural Perspective
Compare culture clashes or basic differences that could account for possible miscommunications and propose ways to
adapt and overcome such differences to enhance intercultural proficiency in your current role or in a hypothetical situation
you develop. Analyze an issue from the unit related to intercultural communication.
You may choose from the list below of eligible topics or request professor approval for a specific topic of your choice.
Ideas should be fully supported by your own explanations/examples and support material from a credible source.
To complete this assignment, a minimum of one (1) reputable source (such as the course textbook) must be cited and
referenced in APA style to support the work and outline guidelines by which you are basing your analysis. Review the
grading rubric for this assignment for further details on how your work will be evaluated.
The paper must be a minimum of 500 words in length.
Topics can include, but are not limited to, cultural differences related to:
 business etiquette,
 business practices,
 communication styles,
 crisis communication,
 ethnocentrism


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