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Viral Video Marketing (Weeks 1 and 2)

Viral Video Marketing (Weeks 1 and 2)

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Author: Robin ORourke
Description:

I began to develop a Web-CT course, directed at first time learners in the field of social network video creation, when I noticed there seemed to be a gap between learners who use the Internet and those who are actually utilize the technology. I found that as people learned to use the social video networking sites people were not being introduced to the user based concepts which these sites are built for. .

I believe that this instruction will give new learners a conceptual idea of the internet as a multi-purpose tool which gives them the ability to interact with the internet in ways that are beneficial to them and allows them to see Online resources as something they can utilize to the benefit of creative creation and distribution.

This course work is designed for students who are interested in learning how to effectively market videos on social networking sites such as YouTube, Vimeo, Metacafe, and MySpace. Students should have a basic understanding of Web analytics and web language, the knowledge of how to edit and format video, and a general concept of meta-tags and how to navigate around social networking websites. Upon completion of this work, students should be able to demonstrate their navigational skills when using video sharing social network sites along with their ability to communicate with other members via, friends, groups, blogs, and user generated threads.

INSTRUCTIONAL GOALS

This course work is designed for students who are interested in learning how to effectively market videos on social networking sites such as YouTube, Vimeo, Metacafe, and MySpace. Students should have a basic understanding of Web analytics and web language, the knowledge of how to edit and format video, and a general concept of meta-tags and how to navigate around social networking websites. Upon completion of this work, students should be able to demonstrate their navigational skills when using video sharing social network sites along with their ability to communicate with other members via, friends, groups, blogs, and user generated threads.

At the end of this course, you will
• Know how to successfully create and distribute Online Social Media Videos which will help you to develop an Online Social Network which is relevant to your creative portfolios.
• Be able to create a basic profile on YouTube with personal information about the style of videos they will share, a profile photo, and template theme. Identify progressive ways to constructively comment and rate other videos while drawing some attention to your own webpage without spamming or phishing for views.
• Research and relate to similar videos and user pages by viewing other users submissions and joining their networks.
• Understanding that Social Media sites such as YouTube are user generated and will help you in the idea that Online resources such as video sharing sites allow the user to become an active participant in the distribution of media.

Required Background
To successfully complete this course, you must
• Have a basic knowledge of video creation, editing software, distribution channels and navigational skills for 'Dashboard' style website management.
• Be able to access the Internet, upload and distribute materials, have access to a camera and video editing software.
• Understand how to navigate around YouTube through a web browser.

Required Materials
To successfully complete this course, you will need [Insert bulleted list of required materials, including textbook name and author, technology availability, and so on as well as easily accessible source of those materials.]
• A Computer with a processing speed of 1ghz or higher.
• Broadband or DSL Internet Access
• A video camera or video creation software which is compatible with the compression guidelines for YouTube and can be converted into mov, mpeg, or quicktime.

Additional Print Resources
• There will be no textbook required for this course as all materials and instructional support can be found online.

Online Resources
www.Youtube.com
http://www.youtube.com/t/creators_corner
http://www.youtube.com/t/community_guidelines
http://www.youtube.com/user/demandmedia

Course Outcomes
Students will create a profile page on YouTube and develop a unique personalized design which is eye catching and relevant to the materials they will be distributing.
Students will create a creative video by using either a digital video camera or video creation software (animation) which is personal, unique, and entertaining or educational.
Students will use the dashboard feature of YouTube to create reasonable tagging which is relevant to their video.
Students will be asked to formulate several key words for Search Engine Optimization which will aid help other users find their videos. There will be a discussion on the ethical points of video sharing, link sharing, commenting on other users videos, and properly tagging the video with key words which are relevant to the video.

Students will be tested on their ability to ethically and effectively distribute materials and gather attention to their web profile while adhering to community standards and guidelines.

Assessments
In the final assessment, the instructor will look at the following factors
• Did the students seem to feel that the instruction was more beneficial rather than if they learned on their own?
• Are students now more familiar with the method of creating media sharing pages?
• Did students effectively create key words, tags, and descriptions which generated views to their materials?
• Have students gained a better understanding of Search Engine Marketing, increased their social networks for the purpose of media distribution, and honestly understood the importance of ethical behavior on social media websites? (I.E. constructive commenting and relevant tagging)

Weekly Schedule

Week 1 Designing a YouTube Video Page
Week 2 Developing a Video Concept
Week 3 Uploading, Formatting, and Meta-tagging
Week 4 Subscribing, Link sharing, Friend requests
Week 5 Commenting and Social Relationships
Week 6 Community Ethics and Guidelines
Week 7 Unique Partner Distribution Channels
Week 8 Final Assessment & Continuing Education

Grading
Student Grades will be based on the criteria provided for each of the above activities. Your final grade will be determined according to the following scale:
A 93-100
A - 90-92
B+ 87-89
B 83 - 86
B - 80-82
C 70-79
NC 69 and below

Course Policies

The materials created for this course must follow the YouTube Community guidelines and not be copyrighted material, explicit in nature, vulgar, or offensive. Any video materials submitted which do not adhere to these guidelines will cause the student to be automatically dismissed from the course. Legal action may be taken by the producer or title-holder of copyrighted materials which are uploaded to the video sharing site. All work must be that of the sole individual who is taking the course or accompanied with written approval from the creator.

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Tutorial

Youtube Etiquitte by Nalts

To kick off this course, I will introduce a video by Nalts, one of the original founders of the YouTube community. In this video Nalts speaks about YouTube etiquette in five catagories and explains the most fundemental concept about YouTube. That it is a community.

Source: Nalts, Charles. Youtube.com, July 12th, 2007

Week 1 Tutorial video

Week 2 (Note: These presentations were created with embedded video and narration. They can not be viewed in their proper form on this site, yet)

In this week, we will learn the basic skills needed to develop your YouTube channel and upload your video content. We will also discuss key elements to beginning a successful campaign.

Week 2 Tutorial video

A short video detailing the steps to customizing your channel.

Week 2_Video Tutorial 2

How to upload a video and customize the publishing settings.

Charles Trippy teaches how to respond.

In this video Charles Trippy, a Youtuber who currently has 70,761,440* upload views, teaches students how to upload video responses.

Source: Trippy, Charles. Youtube.com, January 15th, 2007, *Youtube.com, April 29th 2007