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4 Tutorials that teach Visual Communications
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Visual Communications

Visual Communications

Author: Nancy Esslinger

In this lesson you will learn to define visual communications and distinguish between the main theoretical models.

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Terms to Know

Transmission medium or means.


In the transmission model of communications, anything that interferes with the process.

Perceptual Communications Models

Visual communications theories which focus on the viewer's personal interpretation and prior experience.

Sensory Communications Models

Visual communications theories which focus strictly on data that enters the brain.


A person who desires to communicate.

Transmission Model

A model adopted by many communications disciplines that states that a sender transmits a message to a receiver.

Visual Communications

A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both the biology of human vision and the viewer's past experience.