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4 Tutorials that teach Visual Communications
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Visual Communications

Visual Communications

Author: Nancy Esslinger
Description:

In this lesson you will learn to define visual communications and distinguish between the main theoretical models.

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Tutorial
TERMS TO KNOW
  • Noise

    In the transmission model of communications, anything that interferes with the process.

  • Channel

    Transmission medium or means.

  • Source

    A person who desires to communicate.

  • Transmission Model

    A model adopted by many communications disciplines that states that a sender transmits a message to a receiver.

  • Sensory Communications Models

    Visual communications theories which focus strictly on data that enters the brain.

  • Perceptual Communications Models

    Visual communications theories which focus on the viewer's personal interpretation and prior experience.

  • Visual Communications

    A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both the biology of human vision and the viewer's past experience.