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4 Tutorials that teach Visual Communications
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Visual Communications

Visual Communications

Author: Maria Tucker
Description:

In this lesson you will learn to define visual communications and distinguish between the main theoretical models.

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Tutorial

Notes on "Visual Communications"


Citations

Image of Coca-Cola, Public Domain

http://en.wikipedia.org/wiki/File:Coca-Cola_logo.s...

Image of Seinfeld, Public Domain

http://en.wikipedia.org/wiki/File:Seinfeld_logo.sv...

Image of Magazine Cover, Public Domain


Image of Captain Crunch, Public Domain

http://en.wikipedia.org/wiki/File:CapnCrunch.png

Image of brain, Public Domain

http://site.motifolio.com/images/Head-and-brain-2012113.png

Image of perception, Public Domain

http://en.wikipedia.org/wiki/File:Multistability.svg

http://en.wikipedia.org/wiki/File:Transactional_comm_model.jpg

Image of Teacher, Public Domain

http://en.wikipedia.org/wiki/File:Classroom_at_a_seconday_school_in_Pendembu_Sierra_Leone.jpg

Image of Protestor, Public Domain


Image of Drive thru, Public Domain

http://en.wikipedia.org/wiki/File:McDonalds_drive_thru.jpg

TERMS TO KNOW
  • Visual Communications

    A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both the biology of human vision and the viewer's past experience.

  • Perceptual Communications Models

    Visual communications theories which focus on the viewer's personal interpretation and prior experience.

  • Sensory Communications Models

    Visual communications theories which focus strictly on data that enters the brain.

  • Transmission Model

    A model adopted by many communications disciplines that states that a sender transmits a message to a receiver.

  • Source

    A person who desires to communicate.

  • Channel

    Transmission medium or means.

  • Noise

    In the transmission model of communications, anything that interferes with the process.