4 Tutorials that teach Visual Communications
Take your pick:
Visual Communications

Visual Communications

Author: Maria Tucker

In this lesson you will learn to define visual communications and distinguish between the main theoretical models.

See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

26 Sophia partners guarantee credit transfer.

226 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 21 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.


Notes on "Visual Communications"


Image of Coca-Cola, Public Domain


Image of Seinfeld, Public Domain


Image of Magazine Cover, Public Domain

Image of Captain Crunch, Public Domain


Image of brain, Public Domain


Image of perception, Public Domain



Image of Teacher, Public Domain


Image of Protestor, Public Domain

Image of Drive thru, Public Domain


Terms to Know
  • Channel

    Transmission medium or means.

  • Noise

    In the transmission model of communications, anything that interferes with the process.

  • Perceptual Communications Models

    Visual communications theories which focus on the viewer's personal interpretation and prior experience.

  • Sensory Communications Models

    Visual communications theories which focus strictly on data that enters the brain.

  • Source

    A person who desires to communicate.

  • Transmission Model

    A model adopted by many communications disciplines that states that a sender transmits a message to a receiver.

  • Visual Communications

    A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both the biology of human vision and the viewer's past experience.