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4 Tutorials that teach Visual Communications
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Visual Communications

Visual Communications

Description:

In this lesson you will learn to define visual communications and distinguish between the main theoretical models.

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Tutorial

What's Covered

Welcome you to the first lesson in the visual designing communications pathway. Today's lesson is going to focus on visual communication. Specifically, it is going to introduce you to:

  1. What Is Visual Communication?
  2. Perceptual Communication Model
  3. Sensory Communication Model
  4. Transmission Model

1. What Is Visual Communication?

Visual communication is a process, by which an image conveys some sort of idea or message to an audience in order to inform, sell, persuade, educate, or entertain.

Term to Know

  • Visual Communications
  • A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both the biology of human vision and the viewer's past experience.

It relies heavily on both, the biology of human vision and the viewer's past experience. Now, various practitioners, companies, and organizations of many different backgrounds and disciplines will communicate visually. So it's extremely, extremely important to understand just how viewers actually collect and interpret that visual information to be more effective.



 Big Idea


On a typical day a person will encounter various types of visual    communication in form of packages, labels, ads, newspapers, magazines, movies, TV, and much, much more. 


The better you understand how visual input is interpreted, then the more likely you are to effectively communicate to the viewer.


2. Perceptual Communication Model

The perceptual communications model is a visual communication theory, which focuses on a viewer's personal interpretation and prior experiences.

     Term to Know

    • Perceptual Communications Models
    • Visual communications theories which focus on the viewer's personal interpretation and prior experience.

3. Sensory Communication Model

The next theory is the sensory communications model, which is a theory that focuses strictly on data that enters the brain.

Term to Know

    • Sensory Communications Models
    • Visual communications theories which focus strictly on data that enters the brain.

4. Transmission Model

The transmission model is a model adopted by many communications disciplines that states that a sender transmits a message to receiver.

Term to Know

    • Transmission Model
    • A model adopted by many communications disciplines that states that a sender transmits a message to a receiver.

Below is an example of just what that model looks like.

So you have the source, or the sender, which will desire to communicate some sort of message and will transmit this message through a channel, which will be the means or medium of transmission. As a message is being channeled, it becomes susceptible to various dysfunctional factors that interfere with the message, and which is a noise in this case. But the message, of course, then proceeds to the receiver.

Terms to Know

    • Source
    • A person who desires to communicate.
    • Channel
    • Transmission medium or means.
    • Noise
    • In the transmission model of communications, anything that interferes with the process.

ExampleA granddaughter who wants to wish her grandma a happy birthday. She's going to transmit that message by means of a telephone and the channel here is going to be the telephone cable or wire.

So this channel will be susceptible to noise in the form of some sort of bad line, causing static, or just electrical interference. And it could be various other forms of noise.

ExampleAnother typical example would be maybe classmates in a classroom. So you have boy A who is trying to transmit a message to boy B. The channel is going to be just verbal communication. Now, in a classroom, you'd be susceptible to noise in the form of ambient sounds from other classmates, that are in turn adding their own sound that could disturb, interfere, or alter the message in some ways. This is almost literal noise in this case.


Summary

That concludes the first lesson in visual design and communications pathway. Specifically, you learned about perceptual communication model, the sensory communication model, and the transmission model.

Keep up the learning and have a great day!

Source: THIS WORK IS ADAPTED FROM SOPHIA AUTHOR MARIO E. HERNANDEZ

TERMS TO KNOW
  • Visual Communications

    A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain. Visual communication relies on both the biology of human vision and the viewer's past experience.

  • Perceptual Communications Models

    Visual communications theories which focus on the viewer's personal interpretation and prior experience.

  • Sensory Communications Models

    Visual communications theories which focus strictly on data that enters the brain.

  • Transmission Model

    A model adopted by many communications disciplines that states that a sender transmits a message to a receiver.

  • Source

    A person who desires to communicate.

  • Channel

    Transmission medium or means.

  • Noise

    In the transmission model of communications, anything that interferes with the process.