To gain an understanding of the last focus question in Core 1 (Better Health For Individuals). By understanding what health promotion is, who is responsible for it, the types of health promotion approaches and strategies that are used and how the Ottawa Charter provides a framework for effective health promotion and applies the principles of social justice.
Just a quick picture of lovely Brighton, UK to get you started.
This is tutorial 4 in the core 1 series.
These audio notes deal with the Core 1 syllabus dot points that are found under the 3rd focus question. What strategies help to promote the health of individuals?
- What is health promotion?
- Responsibility for health promotion
- Health promotion approaches and strategies
These audio notes cover the Ottawa Charter and ......(very quickly, because I ran out of time) the principles of social justice.
Social Justice Principals (equity, diversity and supportive environments) should be applied to all health promotion to ensure that all members of society have the same opportunity to good health.
They are about supporting the most disadvanteged members of society and trying to close the gap between their health status and that of advantaged people.
The powerpoint without the superb audio notes. Just incase you want to study the slides at your own pace.
The powerpoint with out the seriously good audio notes. Just in case.
The Ottawa Charters 5 action areas for effective health promotion
(Dead Cats Smell Really Bad)
Developing Personal Skills
Educating people, giving them knowledge and skills to be able to improve their own health.
e.g. information on cigarette packets / PDHPE lessons
Creating Supportive Environments
Changing or modifying the physical or social environment people are in to make them healthier or to enable people to be healthier because of them.
e.g. no smoking areas in public space, roundabouts in traffic black spots, school zones
Strengthening Community Action
Bringing the community together to identify and fix their own health issues.
e.g. creating health groups that the community need such as Alcoholics Anonymous, driver reviver stations run by community groups
Reorienting Health Services
Changing the provision of health services from curative to preventative. Pushing time, resources and financial support to this goal.
e.g. Ambulance services giving talks in schools, setting up preventative health research centres
Building Healthy Public Policy
Ensuring all policy, law or funding changes from governments or other agencies have healthiness in mind. Changing laws to make health improvement easier.
e.g. Raising taxes on Alcopops and cigarettes, banning smoking in public places, mandatory hours for L Plate drivers.
It also involves groups lobbying the government to affect changes.
Principles of Social Justice
Social Justice is about everybody getting 'a fair go’
Is about fairness. Most health inequities in society are avoidable. Applying this social justice principle means spreading resources fairly among the population. (It is not the same as equal resources). E.g. Medicare and PBS (Pharmaceutical Benefits Scheme). Medicare makes health treatment and services available for all. PBS subsidises medications to make them affordable.
Is about appreciating difference in society e.g. race, gender, language, religion, ethnicity.
Applying this social justice principle to health promotion means that you understand and account for differences in the community that might become barriers to good health. E.g. making health info available in different languages. Having ATSI doctors in ATSI populations.
Is about enabling people to make healthy decisions and lead a healthy life by making their physical and social environments pro health. All levels of society are responsible for this – families, schools, workplaces, communities, local / state / federal governments.
e.g. sun shades, no smoking areas, roundabouts, school zones, healthy tick campaign, showers in workplace