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What strategies help to promote the health of individuals?

What strategies help to promote the health of individuals?

Author: James Muir

To gain an understanding of the last focus question in Core 1 (Better Health For Individuals). By understanding what health promotion is, who is responsible for it, the types of health promotion approaches and strategies that are used and how the Ottawa Charter provides a framework for effective health promotion and applies the principles of social justice.

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Tutorial 4

 Just a quick picture of lovely Brighton, UK to get you started.

Tutorial Information

This is tutorial 4 in the core 1 series.

This tutorial will take you through Health Promotion and the Ottawa Charter. Again there is power points with and without audio notes.

When studying this tutorial it is important that you keep in mind the 'learn to's' from the syllabus. That is, you should be thinking about and be able to answer questions such as:-

- Whose responsibility is Health Promotion? and what are their roles in promoting good health?

- Which of the 3 basic health promotion strategies (Lifestyle /  behavioural approach, preventative medical approach, public health approach) is most effective and why?

- How has the Ottawa charter contributed to positive health outcomes in relation to tobacco use or road safety?

- Why is important to apply the principles of social justice? (equity, diversity and supportive environments).


Audio Notes - Responsibility for Health Promotion

These audio notes deal with the Core 1 syllabus dot points that are found under the 3rd focus question. What strategies help to promote the health of individuals?

They are:-

- What is health promotion?
- Responsibility for health promotion
- Health promotion approaches and strategies

The Ottawa Charter & Social Justice Principles

These audio notes cover the Ottawa Charter and ......(very quickly, because I ran out of time) the principles of social justice.

Social Justice Principals (equity, diversity and supportive environments) should be applied to all health promotion to ensure that all members of society have the same opportunity to good health.

They are about supporting the most disadvanteged members of society and trying to close the gap between their health status and that of advantaged people.

Responsibility for Health promotion

The powerpoint without the superb audio notes. Just incase you want to study the slides at your own pace.

The Ottawa Charter & Social Justice Principles

The powerpoint with out the seriously good audio notes. Just in case.

Ottawa Charter and Social Justice Principles - Basic Definitions

The Ottawa Charters 5 action areas for effective health promotion


(Dead Cats Smell Really Bad)


Developing Personal Skills

Educating people, giving them knowledge and skills to be able to improve their own health.

e.g. information on cigarette packets / PDHPE lessons


Creating Supportive Environments

Changing or modifying the physical or social environment people are in to make them healthier or to enable people to be healthier because of them.

e.g. no smoking areas in public space, roundabouts in traffic black spots, school zones


Strengthening Community Action

Bringing the community together to identify and fix their own health issues.

e.g. creating health groups that the community need such as Alcoholics Anonymous, driver reviver stations run by community groups


Reorienting Health Services

Changing the provision of health services from curative to preventative. Pushing time, resources and financial support to this goal.

e.g. Ambulance services giving talks in schools, setting up preventative health research centres


Building Healthy Public Policy

Ensuring all policy, law or funding changes from governments or other agencies have healthiness in mind. Changing laws to make health improvement easier.

e.g. Raising taxes on Alcopops and cigarettes, banning smoking in public places, mandatory hours for L Plate drivers.

It also involves groups lobbying the government to affect changes.







Principles of Social Justice

Social Justice is about everybody getting 'a fair go’



Is about fairness. Most health inequities in society are avoidable. Applying this social justice principle means spreading resources fairly among the population. (It is not the same as equal resources). E.g. Medicare and PBS (Pharmaceutical Benefits Scheme). Medicare makes health treatment and services available for all. PBS subsidises medications to make them affordable.



Is about appreciating difference in society e.g. race, gender, language, religion, ethnicity.

Applying this social justice principle to health promotion means that you understand and account for differences in the community that might become barriers to good health. E.g. making health info available in different languages. Having ATSI doctors in ATSI populations.



Supportive environments

Is about enabling people to make healthy decisions and lead a healthy life by making their physical and social environments pro health. All levels of society are responsible for this – families, schools, workplaces, communities, local / state / federal governments.

e.g. sun shades, no smoking areas, roundabouts, school zones, healthy tick campaign, showers in workplace