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What’s Next: Media and Politics

What’s Next: Media and Politics

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Author: Sophia Tutorial
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Identify current and future trends in politics and political communication.

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Developing Effective Teams

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Tutorial

what's covered
In this lesson, you will look to the future of the media and politics. While radio and television created the opportunities for broadcasting messages, the internet has made narrowcasting messages a possibility. Narrowcasting enables campaigns to send different messages to different voters. It makes it more likely that voters will see customized messages that move them to vote -- or not vote (at all) -- for a specific candidate. Knowing what information to send to which voters requires data about each voter. As important as knowing how to gather and use data in any campaign has become, it is likely to become even more important in the future. Specifically, this lesson will cover:
  1. Media and Politics

"Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift—a strange and beautiful object that we call an idea."
Chris Anderson, Journalist

before you start
How will you use your problem solving, communication, technology and agility skills to send the right message at home and at work?

1. Media and Politics

Political leaders don’t just make laws and create policies. They also must be able to communicate effectively, solve problems, adapt to change, and use technology thoughtfully. Many of the skills that were necessary for political leaders in the past will continue to be important in the future. Let’s take a moment to look at some of the skills we’ve covered and how they’ll continue to be relevant to politics.

In this challenge, you’ve read about how technology has changed politics. From radio addresses to Twitter feeds, technology has in some ways forged a closer connection between politicians and voters. However, it has also perhaps made politics more shallow—in a 24-hour news cycle, detailed speeches or policy proposals are often reduced to quick soundbites. Also, the public now expects politicians to use social media and respond quickly to the constant stream of news events. Leaders in the future might take a cue from the past—just as Harry Truman carefully used his technology skill to send a message about his ability to connect with everyday people, tomorrow’s leaders will likely be thoughtful and strategic as they choose how to use ever-changing technology to spread their message.

Creating and delivering a message is an essential part of being a politician. Politicians need to use their communication skill to sway their audience to support their ideas or their candidacy. Each new communication technology that becomes part of the political conversation has the power to dramatically change that conversation.

Today’s political climate is one of constant change. Politicians must respond to a flood of national and international events in a way that makes an impression on a wide range of constituents. As the pace of politics continues to quicken with the increased global use of social media, politicians will need an agile mindset to succeed.

In a way, the world of politics is all about problem solving . Political leaders must use critical thinking to assess large amounts of information and then decide how best to solve problems that face their individual constituents, their community, or the country as a whole. As more and more information becomes available in our data-driven society, politicians must become more adept at deciding what kind of information to use and how to use it.

Of course, this week’s lessons about skills are incredibly relevant for us in the workplace. Media is becoming integrated into more and more day-to-day jobs. The internet provides a constantly expanding pool of information and resources for learning and solving problems. We also have tools to email, message, and hold virtual meetings with colleagues and customers around the country and the world. In the workplace today, there is a large technology and communication toolkit that can be matched to a range of problems that need solutions. To take advantage of this wide range of tools, we have to stay focused on using it intentionally: selecting the right tool for the job and crafting our message to meet our audience and purpose.

big idea
For the final assignment, you’ll use the information you gathered in Touchstone 2 to create your presentation. Using PowerPoint, you’ll create 7–11 slides with voice-over audio to make a presentation that employees and volunteers at your organization can view whenever they need it. The assignment templates will guide you through the process of drafting your slides and speaker notes. You will then use PowerPoint to add images, finalize the look of your slides, and record audio for each slide. The final presentation should be 3–5 minutes long.

summary
In this lesson, you learned about the future of media and politics. You considered several trends that are likely to continue into the future, including narrowcasting messages, the 24-hour news cycle, and the use of social media. As they have in the past, politicians in the future will need strong communication, agility, technology, and problem solving skills to make the best use of available technology and deliver effective messages to constituents and voters.

Best of luck in your learning!

Source: Strategic Education, Inc. 2020. Learn from the Past, Prepare for the Future.