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English and CommunicationThe Power of Persuasion

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Take The Power of Persuasion online at your own pace

Explore how persuasive writing strengthens important professional skills like communication and problem solving by focusing on the research process. Take this self-paced, online course via laptop, tablet or phone.

  • ACE Credit®-recommended for 3.0 semester credits

Course description

This course is designed to build on the concepts taught in ENG1010 by focusing on the research process. Students will learn how to effectively source information using proper research techniques, beginning by crafting a research question and culminating in a 6-8 page persuasive essay that will influence others to adopt or change a particular perspective. Students will also explore how persuasive writing strengthens important professional skills including communication, problem solving, and innovation skills.

Assessments and grading

This is a pass/fail course. You must complete 10 Challenge assessments (these are like quizzes) and 6 Touchstone assessments (these are writing assignments) with an overall score of 70% or better.

Learning outcomes

<p>At the end of the course, you'll be able to:<br></p> <ul><li>Identify the key elements of persuasive writing.</li><li>Examine the essential components of persuasive writing.</li><li>Recognize the role of research in the writing process.</li><li>Locate and analyze sources and determine whether they are valid and credible.</li><li>Determine strategies to analyze and organize your research.</li><li>Apply the principles and techniques of persuasive writing.</li><li>Structure persuasive proposals effectively.</li><li>Integrate research into a persuasive proposal to make a strong argument.</li><li>Apply appropriate revisions and editing strategies to improve a final piece of persuasive writing.</li><li>Incorporate feedback and successful source integration to enhance an argument.</li></ul>

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